it’s funny that salt makes me smile


I just love the Morton Salt brand. It’s silly really, but every time I see it’s vintage design and lovely illustration, it just makes me feel nostalgic and smile. It was created in 1914 and there really aren’t that many logos out there that have lasted as long as Morton Salt’s, although the little girl has gone through changes of her own. The tagline: “When it rains, it pours” is something that I find to be very unique, considering I don’t think I would have thought of rain when advertising salt. It is just lovely, and I’m confident that it will continue to be so.

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