become someone else

“When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.”
Yay for reading! Yay for creative ad campaigns! Yay for books!
[ad campaign by Love, seen first on Black*Eiffel]