so I’m a typography nerd

the most delightful department store sign ever

Recently ran across this specimen of typographic beauty. This gorgeous piece of work is humbly displayed above one of the entrances of the no-longer-elegant Sears store. Just walking under this window sign made me think of all those old movies with the perfect little department stores and the neatly dressed salesclerks in A-line skirts, and I suddenly wished I hadn’t forgotten my little white gloves. Why did Sears ever change their logo?? The new version is so much more hideous now that I’ve seen the old one.

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